ARTELIER. Fall-Winter ’24 collection illuminates the core principles of post-modern Brutalism in contemporary fashion. ‘Plateau’ is an exploration of clean lines, minimalistic designs in neutral colours and unconventional textures. Brutalism is an architectural style characterised by raw, exposed concrete surfaces, geometric shapes, and a focus on functionality. In fashion, Brutalism has influenced designs that incorporate strong, angular lines, unconventional materials, and a utilitarian aesthetic. This can be seen in clothing with minimalist designs, concrete-like textures, and an emphasis on structural elements, reflecting the core principles of Brutalism in architecture.To create a harmonious blend of Brutalism and contemporary fashion; we have combined sleek silhouettes, subtle detailing and modern innovative fabrics. Finding a balance between bold, architectural elements and our signature utilitarian aesthetic to achieve a unique and cohesive look.